Who it is for
Employer Branding Managers, Talent Acquisition Specialists, Recruitment Marketing Professionals, HR Business Partners, HR Managers, communication and marketing specialists.
Corporate Training & Organizational Development
Employer Branding & Talent Attraction
Build an employer brand people recognize, understand and choose to follow.
Request program details ↗A strong employer brand is not built through recruitment campaigns alone. It reflects the real employee experience, organizational culture, leadership behaviors and the promise a company makes to talent.
This program positions Employer Branding as a strategic discipline connected to recruitment, communication, Employee Experience and organizational goals.
Learning objectives
What you will learn
- Define and strengthen an Employer Branding strategy.
- Identify and communicate the Employee Value Proposition (EVP).
- Connect organizational culture with the company’s external image.
- Build relevant campaigns for different talent segments.
- Develop authentic messages and employee stories.
- Integrate Employer Branding into Talent Acquisition.
- Select relevant impact metrics.
- Use AI for research, brainstorming, content and workflow optimization.
Modules
Program structure
- 01
Employer Branding foundations and trends
- 02
Employee Value Proposition and internal brand identity
- 03
Talent Attraction and Recruitment Marketing
- 04
Employee Advocacy and authentic storytelling
- 05
Connecting Employer Branding with HR and Marketing
- 06
Employee Experience, engagement and retention
- 07
Impact measurement and performance indicators
- 08
Practical workshop — developing an Employer Branding campaign
Program outcome
You will develop a structured Employer Branding approach—from defining the challenge and messages to proposing a campaign, selecting channels and setting success indicators.
Recommended format
32 hours across eight four-hour sessions. The program can be adapted to organizational objectives and participant experience.
Trainer
Delivered by Pință Gabriela, whose experience includes Talent Branding, communication, Employee Engagement and organizational transformation.
A good conversation is the first step
Let’s talk aboutyour team’s development.
Programs can be tailored to your goals, participant experience and business context.